[READ] New Venture Creation: An Innovator′s Guid

Structured around the idea that innovation is at the core of successful entrepreneurship, Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea. Using a strategic approach to venture creation, the authors discuss industry dynamics, explore the elements of venture creation and the mechanics of implementation, and teach students how to write an effective business plan. To connect theory with practice, the book concludes with several compelling case studies from the real world, illustrating the application of ideas presented.