Download\Read Pre-Suasion: A Revolutionary Way t

The acclaimed <i>New York Times </i>and <i>Wall Street Journal</i> bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (<i>Harvard Business Review</i>)—explains how it’s not necessarily the message itself that changes minds, but the key moment <i>before</i> you deliver that message.<br /><br />What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his <i>Influence</i> an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal <i>pre</i>-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”<br /> <br />Named a “Best Business Books of 2016” by the <i>Financial Times</i>, and “compelling” by <i>The Wall Street Journal</i>, Cialdini’s <i>Pre-Suasion</i> draws on his extensive experience as the most cited social psychologist